0 Waste Recycle Store
The Sea Otter Classic increased recycling awareness by setting up a recycling store where fans used their plastic bottles to purchase merchandise and other event items. The Zero Waste Team searched the venue for anyone putting items into the recycle containers. Once spotted, people were given a ticket for each item that was placed in the bin. The more tickets people collected throughout the event, the more stuff they could “buy” at the store.
One of the Best Recycling Efforts of Monterey County Event- --- excerpt taken from Sea Otter Classic's 2009 press release. Please click on Press Release for more information.
"This program will make recycling fun–competitive even–and educate our attendees about how easy it is to utilize the special recycling bins that we set up all over the venue.
Sierra Nevada Brewing Company sponsored this program with 30,000 recyclable bottle caps, which act as "tickets" redeemable for more than 2000 donated goods from exhibitors and local businesses. We want to make sure attendees know that the Sea Otter Classic is very environmentally responsible, and does as much as it can, not only to protect and respect the land, but to teach others to do the same. Bottle caps are redeemed at the "Zero Waste Store" for a variety of items, including bike clothes, socks, hats, energy drinks, stickers, water bottles, books, videos, bike parts, sunglasses, reusable grocery bags, and more. Attendees also had an option to throw their lot into a raffle, held Friday, Saturday and Sunday, for a Thule rack system.
It's one thing to set up recycling bins, and another to motivate the public to take responsibility to use them.
To ensure the success of this initiative, and stand by its commitment to the local community, Sea Otter has partnered with The Offset Project, a local non-profit organization whose mission is to inspire involvement in green action around the community."
Check out The Offset Project's Volunteer Page to get involved in the 2010 Sea Otter.
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